China ‘hiring white people to sell real estate’
Chinese real estate agents are finding foreigners in bars to help them with their property sales pitch.
Desperate Chinese real estate agents are using innovative tactics to sell empty apartment blocks across the country.
According to a documentary by the New York Times, foreigners are being hired to pose as models, musicians and businessmen to boost interest in vacant properties.
What Borenstein came across was a recruitment industry dedicated to finding expats for rent.
One real estate agent told the New York Times that part of her job was to uncover foreign ‘talent’ in China, and the first place to look was in bars.
She said the best way to add value to a property was for a foreigner to be associated with it.
“Once you put a foreigner out there, everything changes,” she said.
“It is no longer some remote building built by an unknown developer. It becomes an international city of the future.”
For those foreigners who are hired, the job is simple.
They have to stand there while the potential buyers arrive; in one instance an expat was hired to serve drinks behind the bar.
But according to this real estate agent, there’s a racial hierarchy when it comes to the westerner of choice.
“The price of white people is expensive, but it makes the place feel classier’.
The white ‘models’ hired to take part in a fashion show in one of the buildings can’t believe their good fortune.
In China, if you’re from the West, you can be anything without any knowledge or education,” one of the ‘models’ told the NYT.
“Everything is fake. We just show up to give them a white face.”
In some cases these young foreigners are even hired to pretend to be the building engineer.
“The real value of a house or any product doesn’t really matter. As long as there is a good image, people will be willing to buy.”